Durbanville Hills launched their Sparkling Rosé towards the end of 2019 and Jigsaw PR was tasked to create awareness, interest and excitement for this latest edition.
Jigsaw PR conceptualised a unique product drop which included bespoke packaging to house the bottle of sparkling wine, a cork stopper and six individually messaged fortunes cookies. The cookies all played on the good fortune of bubbly and expecting the unexpected, and the colour and flavour was matched perfectly to the wine.
In addition Jigsaw PR hand-selected the guests for the Johannesburg launch resulting in extensive social media engagement. To further awareness a press release was written, resulting in coverage online and in print.