Durbanville Hills launched their Sparkling Rosé towards the end of 2019 and Jigsaw PR was tasked to create awareness, interest and excitement for this latest edition.

Jigsaw PR conceptualised a unique product drop which included bespoke packaging to house the bottle of sparkling wine, a cork stopper and six individually messaged fortunes cookies. The cookies all played on the good fortune of bubbly and expecting the unexpected, and the colour and flavour was matched perfectly to the wine.

In addition Jigsaw PR hand-selected the guests for the Johannesburg launch resulting in extensive social media engagement. To further awareness a press release was written, resulting in coverage online and in print.

Product drop social media engagement (unpaid)

Result: over 200 organic mentions by the 40 influencers selected

Examples of organic posts:

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JHB Launch Event

Result: over 70 organic mentions by the 30 influencers selected (unpaid)

Examples of organic posts:

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Sharp spike in Engaged Users during launch event on Durbanville Hills Instagram page:

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Publicity

Result: Generated October – December 2019

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Examples of coverage:

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