University of Stellenbosch Business School (USB) has been a client for six years and yearly Jigsaw PR secures around R70 million worth of publicity for USB through thought provoking opinion pieces and press releases.
Jigsaw PR continuously uncovers, proactively great stories to gain interest amongst the media.

When the COVID-19 pandemic hit the shores of South African early in March, Jigsaw PR pro-actively ensured that USB experts were at the forefront of starting the dialogue on a number of topical issues facing South Africans, work and the economy, in the media.

Publicity achieved to date (2020)

For the period January – June 2020 Jigsaw PR catapulted USB’s presence in the media with a staggering 1037 clippings and a value of R63 million.
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AVE is Advertising Value Equivalent. It is a universal measurement used to calculate the value of the publicity by using the amount of space allocated to the free editorial in terms of advertising cost should the segment/editorial have been paid for.

Share of voice compared to competitor business schools. USB leads by 41%

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Case Study: Example 1

Topic: COVID-19 - working from home

Spokesperson: Prof Renata Schoeman

Examples of coverage:

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Case Study: Example 2

Topic: COVID-19 - Informal economy at greatest risk

Spokesperson: Jason Hamilton

Examples of coverage:

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Case Study: Example 3

Topic: COVID-19 - Entrepreneurs hit hard

Spokesperson: Seraj Toefy

Examples of coverage:

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